Edenstone Group


The motivation by the founders in starting the business was to create a company that would ease the housing shortage by building new homes while also providing the community facilities people want from a neighbourhood. Creating employment opportunities was also a key driver with direct jobs created within the business along with indirect roles within the supply chain supported by the Group.

Success Factor

More than just a homebuilder, it is creating the neighbourhood facilities its residents need with many of its developments featuring amenities more commonly provided as part of much larger projects. The company is also committed to giving back with a proportion of the proceeds from every home sold invested in the Edenstone Foundation to support good causes. With the UK continuing to face a housing shortage, the Edenstone Group is well-placed as an independent homebuilder to meet consumer demand in South Wales and the South West of England as it is able to take a flexible approach to the homes and developments created. Diversification of its product mix, including the launch of the Bluebell Homes brand last year, has contributed to the rapid growth of the business and has enabled the group to appeal to a broader purchaser profile, to include first time buyers, young professionals and families. Edenstone is passionate about helping to tackle the housing crisis by providing high quality market and affordable housing options to meet local housing needs. As a socially responsible homebuilder, it launched Ashgrove Partnerships as part of its commitment to working with registered social landlords to deliver affordable housing. Working with partner housing associations and local authorities, it target skey areas of need in support of delivering ambitious government-led affordable housing targets.

The Future

The Group’s strategy continues to evolve and adapt to reflect housing market conditions and the changing needs of home buyers. It aims to continue with its growth plan and to help address the housing shortage by offering both affordable and private sale homes to satisfy consumer demand. The experienced team of chartered surveyors, solicitors, planners, project managers and architects at Edenstone Land are pivotal to the firm’s continued growth as they are adept at delivering short and medium term strategic land opportunities for the development pipelines for the business.