Oprema

Origins

After working in security distribution and installation for many years, the business was started when the directors spotted a gap in the market for a security distributor that specialised in High Definition and IP (internet protocol) CCTV products and also had the in house knowledge to technically support these products. The UK was years behind the rest of Europe on the uptake of these new technologies that user demand would drive in time. With the right education and support from distribution to the installer, the firm knew that this was the future of the industry. Challenges in the first three years were mainly around funding and Oprema managed to secure an EFG loan via Lloyds Bank to start the business and also had access to Welsh Assembly grant funding for its website and first brochure. Since then, Oprema has been supported massively by HSBC with various finance facilities. It also took time to build a good credit rating to allow us to receive better credit limits and terms with suppliers. It was similar when trying to agree distribution deals with some of the major brands and only by building a reputation within the industry would they be prepared to deal with the firm as many of them do not open many new distribution channels.

Success Factor

The three key success factors are team work (everyone at Oprema plays their part in a hard-working team who always support one another); business Intelligence (Oprema is always looking at the next advancement within the industry and expanding partners); and support from the banks and key suppliers.

The Future

In 2019, turnover will reach £19 million and there is a five year plan in place to take that to a turnover of £50 million by 2024. To achieve this goal, the firm has recently added further key staff in all areas of the business and this will continue. Oprema has also moved to new state of the art premises in July 2017 and there will be further enhancements with a new industry leading website early in 2020, bi-annual trade catalogues and plans to explore strategic acquisitions.