Niche IFA

Origins

Founder Ray Adams entered the financial profession in 1996, at a time when the ‘industry’ was still reeling from the pension mis-selling scandals of the late 1980s. The number of regulated financial advisers was dropping dramatically due to new regulations and tighter controls. With the average age of an adviser at the time in the mid-50s, Ray was determined to develop the next generation of financial advisers and planners who were young, fresh-thinking and tech savvy, and who wanted to be part of an industry evolving into a profession. To do that, he set up Niche in 2005 and had soon made it his objective to recruit young and ambitious individuals to help mould a company with a unique, sustainable and ethical approach to its work practices. The challenge throughout was keeping up with demand, working to full capacity and continuing to train and develop the next generation.

Success Factor

Key to Niche’s sustainable yet rapid growth has been the recruitment of staff with 87 per cent of the company’s staff being millennials (or younger) who share a long-term vision to grow client numbers and work as efficiently and effectively as possible in order to foster their own career progression. Alongside its drive to meet the needs of a new generation, Niche have been at the forefront of developing new technology to serve the financial advice profession including CashCalc Ltd, the leading provider of cashflow planning software in the UK today. Finally, its marketing and client relation strategies have played a big role in increasing the firm’s presence in the local community which, in turn, helps drive client numbers.

The Future

Key to Niche’s sustainable yet rapid growth has been the recruitment of staff with 87 per cent of the company’s staff being millennials (or younger) who share a long-term vision to grow client numbers and work as efficiently and effectively as possible in order to foster their own career progression. Alongside its drive to meet the needs of a new generation, Niche have been at the forefront of developing new technology to serve the financial advice profession including CashCalc Ltd, the leading provider of cashflow planning software in the UK today. Finally, its marketing and client relation strategies have played a big role in increasing the firm’s presence in the local community which, in turn, helps drive client numbers.