Veezu (Newport)

Origins

In 2013 the founders of Veezu saw a gap in the UK taxi market and an opportunity to challenge the status quo of the industry. Through a clear vision to retain local taxi brands, whist bolstering the operations with advanced technology and processes, Veezu was well position to lead the consolidation of the UK Private Hire market. UK Private Hire Industry has and is continuing to experience a number of changes, in particular around emerging technology, new market entrants and industry regulation. Each local “hub” has differing rules and regulations set out by their respective councils as well as national laws to abide by. Navigating the intracity of each, while standardising approaches, can be challenging. Through specialist knowledge and robust management, Veezu firmly believes that it continues to be well positioned to adapt to and embrace this ever-changing industry, providing a key strategic advantage over our competitors.

Success Factor

The three main factors that have contributed to Veezu’s growth are continued investment in technology ( from the beginning, Veezu embraced new technology and believes that effective technology lies at the centre of its success); a strong management team both centrally and within the operational businesses (Veezu fully appreciates that a business’ success or failure is completely dependent on the staff that work within it) and strong support from its funders (Santander and Beechbrook Capital) both of which are fully supportive of our growth plans and provided the firm with the capacity, support and flexibility to execute its aggressive growth strategy.

The Future

Over the next five years Veezu plans to continue and even accelerate its growth trajectory as the UK Private Hire market continues to consolidate and evolve. Veezu’s aim is to remain at the forefront of this consolidation, driving the whole industry forward through the provision of world leading services with a local and regional focus. This will be achieved through embracing technological innovation with continued investment in both our people and our technology, creating an environment where partner drivers can maximise their earning potential whilst providing best in class services to passengers. Ensuring that local brands remain at the forefront of passenger and partner driver minds is essential, through cutting edge marketing channels and techniques will guarantee that Veezu brands can compete with the new entrants to its markets.