Nutrivend (Pontyclun)


Having spent all of his adult life as a professional rugby player, that chapter was ending and the founder Scoot Morgan had a young family, a wife and three children that he had to support, provide for, and put a roof over their heads and with no previous business or work experience. That was all the motivation he needed and that he had to make it happen. He had a concept which wasn’t innovative, just made sense and solved a problem. The good thing was that nobody else was doing it, but the question was, why not? Over the first three years, the growth was exceptional and the challenges were tough, the same problems that all start-ups have with high growth is cash burn and cash flow. So the founder had to keep all the plates spinning and the only thing that was free was his time. During this time, he played part-time rugby for Coventry to pay the bills and because he loved the sport. The rest of the time, he was working hard in the business to make it a success

Success Factor

The three main factors that have contributed to the rapid growth of the business are identifying the potential of protein based products and latent growth potential in the Fitness sector before competitors; Working with market leading product suppliers and customers within the sector who also identified the potential; and obtaining the necessary financial backing to support the business in its software and systems to benefit from the rapid growth.

The Future

The plan for the business over the next five years is to be the world’s greatest sports nutrition service provider. Nutrivend will continue to develop and grow the fully managed solution, retaining existing and generating new business, and will introduce wholesale distribution to support its self-fill service via online ecommerce. It is already continuing to improve systems and the customer experience to grow organically and are exploring inorganic options for growth such as wholesale services.