Greenaway Scott Group (Cardiff)

Origins

The business was started the business because the founders were convinced that traditional advisory work could be undertaken within a modern business framework with a clear and specific focus on mergers and acquisition advisory services. The re-imagining of how professional services should be delivered allowed them to become an alternative business structure with lawyers and accountants operating together as one team with a focus on providing corporate finance advice to fast growing modern businesses, albeit with a focus that is narrow and specialised. The major challenge was similar to that of a lot of growing businesses, how to achieve the scale and growth it wanted within the budget it actually had – so balancing available cash with potential to grow rapidly.

Success Factor

There are three main factors that differentiate the group and make it disruptive to the traditional market place. It is very specialist and only focuses on companies and businesses that are growing rapidly/ dynamically or are at a point in their cycle of growth where a sale, merger or acquisition provides the best strategic solution for that business. The firm is also multi-disciplinary and so its corporate team has lawyers and accountants operating together as one team on a transaction which results in a continuous joined together approach. Finally, its commercial and intellectual property team all come from STEM backgrounds and so have a grounding in new technology and its practical application in addition to their legal qualifications.

The Future

There are three main factors that differentiate the group and make it disruptive to the traditional market place. It is very specialist and only focuses on companies and businesses that are growing rapidly/ dynamically or are at a point in their cycle of growth where a sale, merger or acquisition provides the best strategic solution for that business. The firm is also multi-disciplinary and so its corporate team has lawyers and accountants operating together as one team on a transaction which results in a continuous joined together approach. Finally, its commercial and intellectual property team all come from STEM backgrounds and so have a grounding in new technology and its practical application in addition to their legal qualifications.