Edenstone Holdings Ltd (Caldicot)


The motivation in starting Edenstone Homes was to create a business that would help address the housing crisis by building premium quality homes, people would love to live in. Along with much-needed housing, the formation of the business was also driven by the desire to offer direct and indirect employment opportunities, and to create a great culture for people to work in. Achieving rapid growth while maintaining profitability and the premium quality of its homes were the key challenges faced by Edenstone Homes. Established during a skills shortage within the housebuilding industry, the ambitious business faced the task of recruiting a talented team with a wealth of experience to help drive the company forward

Success Factor

Investment of sufficient funds from Edenstone’s external shareholder and finance partners has contributed to the rapid growth of the business, enabling the company to acquire new sites. As Edenstone has grown, the brand has up scaled its operations, creating new developments in varying sizes ranging from 40 units up to 300-plus family homes. The company has also focussed on attracting and retaining talented staff, ensuring employees feel supported, valued and rewarded by creating a working environment where people can thrive. Working with contractors and skilled tradespeople, the Edenstone business has maintained a focus on building a first class product.

The Future

Edenstone is looking to maintain a 30-50% growth per year over the next five years, while increasing profits at the same pace. Under current growth plans, it aims to increase its output to 300 units per annum in the next five years.