Yolk was established with a desire to do things differently and to have its own identity in a marketplace where it knew how to deliver.

Our main challenges when starting the business

The business was born in the heart of a recession, it couldn’t have been a tougher time, banks weren’t lending, companies weren’t recruiting, and almost overnight a previously booming industry was on its knees. Winning business was hard, getting paid on time was even harder. But the business persevered, innovated, remained positive, believed and ultimately prevailed.

Success Factor

Born deep in the recession of 2009, Yolk has had to navigate through the toughest of times to build a business with long lasting sustainability. The business has been able to grow with continued momentum and an upward curve of growth in challenging times by being a process-driven company. Having processes that embed consistency across its key performance indicators has been pivotal to ensuring the protection of the brand and consistent delivery of service expectations. In the early years building a strong team can be the most challenging part of growing. Focussing heavily on talent attraction Yolk aimed to bring in a team of specialists that would buy into the company’s vision. Over time, these individuals have become the backbone of success and having a strong management spine has been instrumental to growth. There are too many people to mention and everyone in the business is appreciated and rewarded accordingly, the culture Yolk has built is key to enjoyment in the workplace and performance delivery. One of the most influential steps to growing the business has been Yolk’s vision to boldly build a team structure around where it wants to be as opposed to where it is. Whereas businesses often view additional non-fee earning hires as costs, Yolk takes a view on their value in improving business processes and with this, as a relatively new and small team, Yolk invested heavily in business support, marketing, operations, HR and finance staff.

The Future

Yolk Recruitment’s ambition remains a constant driving force which has resulted in listing on the Fast Growth 50 50 for five consecutive years. The management team are as motivated as ever to continue with a forward trajectory to build a large, profitable market leading recruitment business UK wide. Immediate plans are to maximise the potential of its new Cardiff HQ, increasing the South Wales office to 60+ headcount and continuing to build the relationships it has with key Welsh clients.