S3 ADVERTISING (CARDIFF)

Origins

Matt Jones is the CEO of S3 Advertising. He originally started his career as one of the youngest Lance Corporals in the Welsh Guards, undertaking tours in Bosnia, Kosovo and Afghanistan. His Sergeant once said “you don’t need qualifications to succeed in life but you do need determination”. It was from here that Matt worked his way through the ranks of civvy street from account manager to account director and finally to sole owner and CEO of S3 Advertising, successfully leading 30 staff.

Our main challenges when starting the business

The biggest challenges that the agency had to overcome were client satisfaction (to satisfy clients, ensuring none would feel any lack of quality of service because of the growth or the increase in the portfolio); location (to move four times since June 2011 without any work disruption and to find the right locations for clients and the team); culture (to maintain and protect its culture no matter what because this culture made S3; and recruitment to find the right people (a team able to grow together at the same pace and continually offering excellence of service).

Success Factor

Matt has had strong goals ever since he founded S3 Advertising and over the last year, many elements contributed to the Agency’s success. However, few of them clearly contributed to the rapid growth of the business namely to recruit the most talented individuals in Wales across all the firm’s services; winning national contracts proving that the talent in Wales can rival any London-based national advertising agency by ensuring that improving customer satisfaction will always be the team goal; and building on S3’s reputation to be recognised as one of the leading full service advertising agencies in the UK and be clearly identified for creativity, client satisfaction and team efficiency.

The Future

S3 Advertising has just moved to One Central Square building and all employees have relocated to the new 6,600 sq. ft. offices, four times bigger than current premises. This is a phenomenal, high profile achievement for such a young company and a fantastic success story for the capital city. The office refit is entirely self-funded, indicative of the firm’s exceptional progress and continuing success as it looks to expand and improve services. The new premises will be future proofed to accommodate its growth plan to increase staff by 100% over the next three years. The plan is to win more national business, taking it away from the established, giant London-based agencies, and the firm has set itself the ambitious target of £11m turnover by year six.