Awareness is a key first step and being shortlisted for prestigious awards such as Fast Growth 50 will help tremendously. Springtide Consulting is not a well-known brand and so far have operated pretty much under the radar. As a result, the firm has made a big step for us by investing in dedicated marketing and business development activity. Plans are still evolving but its simple strategy has been to double the size of the business annually. While maintaining its current position in the training and development field, there are other immediate areas and solutions that it wants to target, namely the Welsh market, the UK public sector, transport procurement for various sectors, supporting and embedding procurement technology solutions, transformation and cost reduction programmes, and market intelligence support for procurement functions. It is already a leading specialist in transport procurement, being short-listed for another national award with the Chartered Institute of Purchasing and Supply, so the immediate focus will be to replicate and provide compelling solutions to other organisations spending money in this space. Springtide is due to open offices in the USA and will provide the same range of procurement solutions, building upon on-going work globally for a leading pharmaceutical business. Also, succession planning is essential and wants to find the best local talent out there to help drive the business forward to the next level.