The business identified a gap in the market for a specialist processing contractor within the quarrying industry and is now one of only five in the UK. Further to discussions with the directors of the major quarrying companies within the UK, it became apparent that there would be very little capital expenditure available for new equipment in the foreseeable future. Therefore, the founders seized the opportunity and began Crush. One of the major challenges in starting Crush was raising finance to purchase the plant and machinery required to undertake the increase in contracting work. With a single machine ranging in price from £150,000 to £450,000, this was no mean feat but Crush now runs over thirty five items of plant.