11th Hour Events (Cardiff)


The primary motivation to start the business was a desire to develop an independent, high quality and local technical service supplier to the growing events industry in Wales. Founding Directors, Andy Hopkins and John Davies had both worked, on a freelance basis, on many of the major events that had been hosted in Wales since the late 1990’s and recognised the potential for a company such as 11th Hour Events to fill a gap in the local market, as there was at the time, a lack of local suppliers. Both Andy and John share a high level of personal drive and ambition and they decided to formalise their working relationship and start the business when a potential opportunity arose to pitch for a local authority contract which they won. Though the business has encountered ups and downs, the business goes from strength to strength and the founders pride themselves in investing in services each year to ensure the firm is always providing the highest quality products

Success Factor

The rapid growth of the business has been down to its ability to retain its client base and really work in partnership with these clients to enable them to deliver their objectives. Many clients say they class the company as part of their team, which is a great compliment. Furthermore, this has also had a positive impact on the number of referrals received. The industry has a saying – “You are only as good as your last job” and this is a motto is what 11th Hour Events live and work by. Secondly, they have worked hard to develop the team and get the right people in the right jobs within the business. Thirdly, they have continually invested in high quality equipment which is maintained to a high standard. This has enabled the firm to develop an excellent reputation and has had a positive impact on the hire and sales side of the business, which has developed in conjunction with the delivery of technical services.

The Future

The firm has continued to grow each year in terms of both profit and growth in clients and intends to acquire further work and events through both existing and new clients. 11th Hour Events is an organic business that keeps its standards high which, in turn, ensures both repeat business and referrals, which it will continue to capitalise on in the coming years.