Rhymney Brewery

Origins

The Rhymney Brewery has taken up the most famous name in Welsh brewing to emphasise the fact that they are bringing back the old traditional flavours using modern methods and organic natural ingredients. Admittedly the Rhymney name (established in 1839) disappeared when the Brewery was taken over by Whitbread. However, it was revived in 2004 when father and son Steve and Marc Evans started an enterprise that could follow the old traditions and also create some new ones. It is truly a family concern and after joining the business in 2006, Andrew too has become a part of the family by marrying the daughter of the owner and he is the proud father of Marc's twin nephews. Since then, the motivation for the business has been to remain in business against the omnipresent global producers of fizzy lagers through establishing a brand that would resonate in the market place, based on nostalgia and heritage, both words associated with beer and its consumption.

Success Factor

The main success factors has been reduced duty, family members making all the major decisions and rewarding all staff adequately by a profit sharing scheme.

The Future

Rhymney has embarked on an innovative new brewing centre and visitor facility in Blaenavon that will enable the company to expand its total beer production by 30% over the next 3 years. Further, by relocating to the World Heritage site, it will be able to inform the public how real ale is crafted so that a better understanding of the differences between real ale and mass manufactured lagers is achieved! Therefore, whilst 2012 will be a year of consolidation, 2013 will herald a major push into some specialised beer markets in conjunction with a business partner in Australia.