Jolly Good Vehicle Rentals


Jolly Good Van Hire was created out of the founders’ frustrations with dealing with local and national vehicle hire business in the area. The vehicles would be usually well worn combined with a poor customer service offer. A gap in the current market was clear to see. Jolly Good Vehicle Rentals was therefore born from the idea of changing that image by providing high quality top brand vehicles combined with great customer care. Reservations lines are manned by its own staff 24/7 which means the company is always on hand to meet its customers’ needs, and the latest software is used to manage its fleet efficiently and all vehicles are GPS tracked, giving an ability to fully utilize all its fleet.

Success Factor

The company uses market leading vehicles in each category that are all under 12 months old, with cars always under 6 months old. This means every customer can be guaranteed a great driving experience in terms of comfort, style and fuel economy. Its depots are open 7 days a week from 7am and phones are manned 24 hours per day. Jolly offers a delivery and collection service to the local area, UK and overseas and every customer is treated like an individual, receiving the same fantastic level of service whether they rent for one day or 100 days. Every customer has a big part to play within the business and the company spends a lot of time talking to its customers to find out what they want and how well service objectives are being achieved. Finally, no business can achieve its growth ambitions without quality staff that understand the business objectives and take pride in their contribution to the business. Everyone at Jolly Good Van Hire has a “can do” attitude and are here to take the stress out of renting a vehicle. This approach is a welcome change for customers who have been used to having to conform to hire companies’ requirements.

The Future

Jolly Good Vehicle Rentals has its head office in Wrexham but has established two successful franchise pilots in Shrewsbury in 2010 and more recently in Ely, Cambridgeshire in 2011. Following a strategic review, the company aims to establish a network of circa 20 franchises over the next five years through working with existing businesses that have synergies, such as storage centres, quality used car dealerships and petrol station forecourts. Jolly is also about to embark on its first public sector tender as it now has the scale and structure required to make a strong bid. As has been the case since the founding of Jolly, the founders will continue to approach the business with the ethos of being sustainable, ethical and profitable. If these principles can be applied in the business’ everyday practice, then there is a sound footing for its future growth.