There will be opportunities for Distribeauty to widen its market by social media and building new social platforms for followers to interact and give a more personal experience to individual shoppers. Since Distribeauty started in December 2006, it has attracted over 1,400,000 followers across all of its social platforms, enabling it to cross-pollinate marketing strategies across them all. The realization of the power that social media has enabled Distribeauty’s fast growth resulting in a new website build and integration of a new financial and warehouse package by the end of 2012. The strategy for the next five years is to obtain and launch a new brand each year, market and sell products to all European Countries, utilizing all social media platforms. It also aims to branch into other retail revenue streams, i.e. mobile and iPad applications, Distribeauty home parties, pop up shops, retail stores. By attaining this target every year, this will increase the company’s overall brand portfolio, increase customer base and develop in-house skill sets either by internal training or external hiring.