The development of new services and continuous refinement of existing ones has been a fundamental contribution to the rapid growth of the business. Innovation has contributed to the rapid growth of the company. By reinventing the level of service and commitment that a recruiter should deliver to clients, Smart Solutions is gradually revolutionising the recruitment industry. This drive and innovation has established the company’s reputation within the industry which is having a direct influence on sales. The directors recognised that recruitment can be a high-pressured and demanding job, and wanted to make Smart Solutions is a people orientated business. Smart Solutions also runs an apprentice scheme, open to 16-25 year olds, offering them a chance to join the company as recruitment consultants and be trained to REC standards. Alongside this is a commitment to improving working conditions for the flexible workers it places in jobs with clients. Traditionally agency workers had low motivation and commitment, in part due to the lack of rights and benefits they received. The result was a high level of churn, and increased costs for the businesses which employed them. The Smart Solutions model offers flexible workers not only employment rights such as holiday and sick pay, but added benefits and reward schemes.