GreenThumb Ltd


GreenThumb’s founder Stephen Waring was just 19 when he returned from a holiday in the USA with the idea of providing a service for customers in the UK who did not have the time or the knowledge of how to keep a lawn looking green, healthy and weed-free. Mixing nutrients in the bathroom of his parents’ home in North Wales, he devised a value for money four-times-a-year programme of feed and weed that worked in the British climate. Stephen started out with 1,000 leaflets and the commitment to create a customer-focused business. The response was fantastic and today there are over 200 GreenThumb operations across the UK, from the Isle of Wight to Inverness in Scotland, with a new branch opening every month, servicing over 400,000 lawns every 10 weeks.

Success Factor

GreenThumb’s desire is to give customers a service that will delight them. Thousands of homeowners every month adopt its service, the majority coming from recommendations from the hundreds of thousands of satisfied customers. GreenThumb knows the importance of keeping its customers happy, and that is why they keep coming back!

The Future

GreenThumb will continue to lead the development of the lawn care industry in the UK, whilst incorporating the very latest advancements in lawn care technology from around the world. GreenThumb’s technical department at its headquarters in St Asaph are constantly working on new innovations on lawn care to provide national expertise on lawn problems.