Gap Personnel


Having worked for National recruitment companies for over 10 years, out of Chester, Gary Dewhurst decided he could offer a better local solution and opened up in Wrexham in July 1997. An immediate unique selling point was the provisions of holiday pay for temporary workers prior to legislation coming into effect in November 1997. Whilst the demand for a good local agency was strong, key challenges were cash flow (clients paid on 40 days and temporary workers paid on 7 days) and financial controls.

Success Factor

gap is the market leader in providing flexible labour in which its clients have seen this work and the benefits that derive in which has increase the level of service use. The company currently provides a North Wales client with over 400 temps a week and has set up an office on site to manage the high volumes and capacity. This however has not offset permanent placements for temp labour. The commitment to clients show gap’s willingness to open branch networks to meet demand with four offices in North Wales - Wrexham, Flint, Bangor and the Head Office and the recent opening of the Cardiff branch. Current investment and development will see the company expand into South and Mid- Wales furthermore in the next coming months. As a company, gap personnel is also willing to invest in staff in the long term to solve all client solutions and has devised bespoke training packages for employees. Senior management believe that making sure internal staff are achieving their full potential and have job satisfaction, will in turn lead to customers receiving higher levels of service and building long standing relationships. Finally, every single aspect of the business operation focuses on commitment to service excellence and gap personnel provides a level of service that exceeds any offered by any local, regional and national competitors.

The Future

The business strategy and key financial objective longer term is to achieve £100m turnover by 2012. As a dynamic company, ongoing client focus and innovative service delivery should continue to fuel the dramatic growth which gap personnel has experienced over the past five years. The company’s evolution will concentrate on focused business development and revenue generation in the UK; revenue growth both organically and through strategic multi-brand acquisitions; expanding the existing franchise division with new offices openings; further on-site contracts; seeking new partnership opportunities and ongoing development of employees, technologies and services for clients.