Castleoak was born out of a desire to do business a certain way, with the emphasis firmly on customer satisfaction and quality. The initial challenges were, unsurprisingly in the construction sector, cashflow and funding, and the need to swiftly convert contacts who had expressed a desire to ‘work with us in the future’ into actual customers.

Success Factor

Castleoak has a clear, enduring focus on a specialist growth sector and unrivalled expertise and experience in the marketplace. The company also treats staff, customers and suppliers as partners in making the business happen, which has led to repeat business with customers, a reliable and well-integrated supply chain and, on the commercial side, a low-cost, high-yield sales and marketing operation. Finally, Castleoak aims to be an employer of choice so that it can have the best people working for the business and its customers. It has featured four times in the annual Best Companies to Work For Survey, published by The Sunday Times, and is recognised as an ´outstanding´ two star company by Best Companies, who organise the survey.

The Future

The current economic crisis demanded a swift review of the company’s five-year plan, which had been on track to a £100 million turnover by 2011-2012. Fortunately, the market is underpinned by unquestionable demographics: since 1983, the number of people in the UK aged 85 and over has more than doubled to 1.3 million in 2008 and is set to reach 3.2 million by 2033, when 23 per cent of the population will be aged 65 and over. However, with the recession affecting customers’ funding arrangements, Castleoak will now remain steady at a turnover of around £60 million, with around 12 to 13 projects underway at any one time. It will also have more development projects coming through alongside design and build contracts which provide a second stream of profitable activity. Castleoak is in good shape and confident of meeting its revised targets for this financial year.