The founders were in the tyre trade business and having carried the physical work ourselves realised that "the shoe maker with his hands can only produce so many per day. However with your brain there is no end at what you can achieve. Hence our brain storm the gap in the market place of trading worldwide, the world was our oyster!" Therefore, the founders’ interest in the tyre industry and in developing a new way of delivering quality was a key motivation in developing a business to supply the world with tyres and other commodities. Developments in internet technology also made the business a lot easier to manage, as one of the major challenges was to be able to move stock around the world without seeing or touching a single tyre. During the first two years, the company found it very hard to build a reputation around the world, to be able for clients to have trust in the company, especially in sending large amounts of money to the business before receiving any goods. After the first couple of years of trading, the firm’s bankers were finally persuaded of the value of the business and its potential. From that day, the company has gone from strength to strength and now it has a good reputation and very good references to be able to go and trade anywhere in the World.