Time 4 Recruitment


Time 4 Recruitment was set up 5 years ago by Mal Martin and Grant Lillywhite who, together, had over 30 years experience between them in construction, sales and recruitment. Fed up with the view that ‘all agencies are the same’, their aim was to change the face of the recruitment industry, offering a personal, professional and quality service to all its clients and workers, and to show them that they actually care about their needs as captured in their strapline ‘the agency that cares’. The company overcame its first major challenge by securing support from a major bank and a factoring company despite only being able to bring their own minimum cash injection to the business by convincing the financial organisations of their abilities, vision and market knowledge. Time 4 was then faced with its other major challenge, the aim of winning market share from national, well established competitors. The directors achieved this within the company’s first year of trading by convincing clients that they were not just looking for quick gain but could be trusted to build long-term relationships. The directors also recognised the need to protect the company against debtor liquidation by investing in insurance for all its clients.

Success Factor

The company’s approach and vision seems to be what is needed in the industry as Time 4 has increased in size substantially, going from just 3 staff and one division to a team of 22 with four divisions and over 150 clients! The main factor that has contributed to the rapid growth of the business in the last 2 years has been the timely purchase of a stand-alone building which has given Time 4 its own identity, a shop front to encourage walk in trade and to display adverts, and space to allow the continuing growth of its professional workforce. The location is critical, its positioning being on the very edge of the city centre in an up and coming area, near to the hospital and student area, and can be viewed from a main access road into and out of the city. Indeed the amount of walk in workers signing up was so great that a receptionist had to be employed immediately. In addition, the company directors identified the need for an experienced Sales Director to oversee the staff and branch development and have been lucky in securing the services of someone well respected in the industry, with over 12 years experience within a competitor national recruitment agency. He has focused the construction and mechanical & electrical divisions and reorganised the new developments into the catering, industrial and commercial sectors. The implementation of bespoke recruitment software has also allowed the company to improve productivity by utilising staff time more efficiently and management information for targeting purposes.

The Future

The future for Time 4 Recruitment is exciting. The directors are in the process of implementing their vision of moving from a regional to a national company by opening their first additional branch, a strategically placed office in the centre of Bristol. This will allow Time 4 Recruitment to target and service a much bigger area in the South West than they have been able to do effectively and the positioning of the office, together with the fact that the new Sales Director has gained his experience within and around Bristol, gives the directors confidence in its certain success. There are plans to grow the business in two ways, firstly geographically by opening more strategically placed branches each year, and secondly by market sector by increasing market share in the industrial, commercial and catering sectors, and increasing the levels of professional, quality staff to deliver the company aims.