Outlook Expeditions


The company was established in August 2001 with the vision of setting up an outdoor centre in Wales and creating a culture of youth expeditions for school children. The business has a commitment is to provide expert innovative learning combining adventure and education in a positive and creative environment. The extensive range of programmes gives each participant the opportunity to broaden their knowledge and experience, promoting personal development, entrepreneurship and a global conscience. All programmes are centred around the teaching principles of ‘the Big 5’ – leadership, teamwork, communication, problem solving, planning and organisational skills – along with promoting global and environmental awareness.

Success Factor

Customer and client care is heavily steeped in the ethos of the company and the directors believe that customer care has been an integral part in the success of the company. Parents and adults need to be reassured and well looked after if they are going to be involved in adventure programmes, and all staff are in-house trained in how to deal with clients and are also regularly sent away on customer care training. Outlook also has high standards of systems and procedures that are the best amongst all Outdoor Learning and Adventure Specialists company in the UK. The business receives very positive feedback from clients, with most re-booking for the next season. Professionalism and maintaining professionalism is of the utmost importance to drive the high standard of delivery as it breeds confidence in clients which leads to business then snowballing through word of mouth. Finally, Outlook is accredited by the Investors in People Award and was pleased to receive the Employer / Investment in Staff Award at this year’s Gwynedd Business Awards. There is great emphasis in the development of staff and, as a result, the company has gone from strength to strength since it was set up in 2001. A culture of learning is promoted within Outlook and staff are developed through investment in training, as well as presenting them with new challenges and career progression opportunities.

The Future

Outlook aims to continued controlled growth for the next year and to move into other markets. To date, the preliminary vision for the company has been fulfilled with milestone events such as the purchase of the Outlook Development Centre in 2004 and working with young people on expeditions from schools across Wales, as well as schools from England. This year, Outlook purchased another company – now trading as Outlook Scotland – thus giving it a new regional base and strengthened presence in the north of the UK. Thousands of adults and young people have taken part in Outlook programmes, and the business brings over 3,500 people into Wales every year, giving them a chance to discover and appreciate its beauty and what it has to offer. With the advantage of a reputation for excellence, vision and energy, plans for the future include continuing to deliver safe and professionally-run exciting programmes with the aim of offering the chance of a lifetime for individual’s to achieve their true potential.