Both directors had worked for High Street banks for many years and gained a wealth of experience which, in turn, gave them the confidence to start their own business. However, they were frustrated by working in an environment with strict lending criteria whilst being aware of other dynamic and specialised financial companies. As a typical new business without any outside financial aid, HHF constantly reinvested its profits to provide an excellent working environment, moving from one room in a shared building to owning our own offices.

Success Factor

The main factors which has enabled HHF to grow constantly during the last four years are the ability to fund any asset regardless of its residual value e.g. software, office refits, shop refits and business technology, and being able to offer funding solutions from £1,000 for a sole trader to several million for a footsie 100 company. There has also been constant reinvestment in the business infrastructure including a dedicated and long serving core of key staff.

The Future

HHF aims to increase staffing levels to enable the growth plans for the next three years, with a target of a turnover of £50 million by the end of 2008. To achieve this, the business is seeking a larger dedicated processing unit which would ideally have good communication access to the M4. HHF is a service related business and aims to provide instant credit clearance to its business partners/customers. It is currently upgrading the company’s software which will increase efficiency in the proposal management, database and diary system. Its representation in the UK has been expanded with an office in central London opening imminently with a further four members of staff joining HHF.