Time 4 recruitment


Time 4 Recruitment was set up in December 2001 by Mal Martin and Grant Lillywhite who, together, had over 30 years experience between them in construction, sales and recruitment. Fed up with the view that ‘all agencies are the same’, their aim was to change the face of the recruitment industry, offering a personal, professional and quality service to all its clients and workers as captured in their strapline ‘time for a change’. The company overcame its first major challenge by securing support from a major bank and a factoring company despite only being able to bring their own minimum cash injection to the business by convincing the financial organisations of their abilities, vision and market knowledge. Time 4 was then faced with their other major challenge, their aim of winning market share from national, well established competitors, which the directors achieved within the company’s first year of trading. The directors also recognised the need to protect the company against debtor liquidation by investing in insurance for all its clients.

Success Factor

The company’s approach and vision seems to be what is needed in the industry as Time 4 has increased in size substantially, going from just three staff and one division to a team of 17 with 4 divisions and now with over 150 clients. The key factor in achieving this has been the timely identification of opportunities. In the beginning the company focused on the construction market. Competitors tended to spread their services across all sectors, with construction sometimes seen as less important, but Time 4 was able to devote its time and energy into ensuring the needs of construction clients were met. Secondly, Mal and Grant identified a growth opportunity in the mechanical & electrical market and appointed an experienced Divisional Manager, well known and respected by target clients. Finally, the directors recognised the importance of ensuring the smooth running of the company’s administration and finances and when able to, they invested in staff to manage the accounts, payroll, credit control and administration to enable them to concentrate on the strategic running of the business.

The Future

The future for Time 4 Recruitment is exciting. The directors are in the process of securing larger, stand-alone premises in a central location to be able to accommodate their fast growing team and offer a shop front service to its clients. This building will ensure the company has its own identity, linking in with the aim of increasing awareness of the company brand. There are plans to grow the business by opening more strategically placed branches to offer a national service, raising the company profile within the industrial, commercial and catering sectors whilst retaining the quality service to its core markets, and increasing staffing levels to ensure a continued quality service.