Howard Ross, Managing Director and Mark Crook, Sales Director, have a wealth of experience in this industry, both having worked for major finance houses which were owned by High Street banks before starting this venture. HHF was formed to provide finance for all business critical assets regardless of there nature putting the emphasis on the customers ability to repay. This being one of the primarily reasons for growth as clients can now finance any new assets there wish to purchase.

Success Factor

HHF give clients open ended credit facilities which they are able to drawdown in line with their ongoing requirements. This has been a major factor in securing new vendors in the last financial year with combined sales turnover in excess of £300 million per annum. Recent local success in the principality includes Pinnacle Group, Office Visions and ABM Catering. Its nationwide sales coverage now consists of twelve highly experienced account executives working closely with vendors and Clients. HHF has also opened a dedicated processing unit in the head office which is proving excellent support to its client base.

The Future

HHF’s key growth ambitions will depend on its committed team and new entrants. The directors believe in rewarding their staff on a monthly basis to keep everyone’s focus on their day to day activities. Recruitment of new staff will take them to their next target arena. Continued excellence in delivery to vendors and clients alike will allow us to build on its 10,000 plus customers.