The key consideration for any new property developer company is to identify ideal sites for the location of new homes and then to provide the right mix of housing to suite that location and the prospective purchasers of the new homes locally. Edwards Homes as with all other housebuilders, had to quickly identify suitable sites then build quality homes which would sell quickly to the target marketplace. Planning restrictions are another key potential barrier which Edwards Homes has to continually overcome throughout all stages of growth. Planning consents are the lifeblood of any property developer and with the existing restrictive covenants (managed both locally and nationally) will remain so for some time despite the general level of under supply of new build properties in the United Kingdom marketplace. Another key challenge for the company was to engage and continually train all new employees of the company as it passed through each of the stages of growth. Edwards Homes has constantly sought to improve the general level of skills of all employees throughout its growth and this process continues today. Managing subcontractors and suppliers has been an equal challenge ensuring the quality of service from suppliers manifests itself in the quality of the end product, the new homes. Equally the company has had to keep in pace with the new innovations in the housebuild marketplace with new materials and designs being sought by the end customer, this has meant that the company has constantly needed to review materials, specifications, industry standards, design and new innovations to keep in step with the needs of this fast moving marketplace.