Eatonfield Holdings

Our main challenges when starting the business

The company was established in 1998 by Rob Lloyd who had gained his knowledge of the property market during his employment with several property development companies and who believed he had the vision and the ability to carry out this work on his own account and capitalise upon opportunities he had spotted that his employers had not. The major challenge faced by the company when it first started was raising the finance to purchase and improve the properties the company had recognised as having investment value or re-sale potential once they had been refurbished or redeveloped.

Success Factor

The ability of its managing director, Rob Lloyd, to identify properties with untapped potential and his ability to recognise what needed to be done to increase the value and marketability of the property. The recognition of these skills by an expanding client base eager either to tenant the properties or purchase them has led to considerable growth by the firm.

The Future

The company has a five-year growth strategy in place, which includes plans to build one hundred new homes per year, to further diversify the activities of the business, and increase turnover to £50 million by the end of this five-year period. Projects starts that are imminent include opening offices in Cardiff in London,.residential developments in Cardigan and at two locations in Ammanford, all of which will include a proportion of affordable homes, the launch of Eatonfield Business Solutions to provide finance to other businesses to aid business growth, and working closely with Eatonfield Leisure Ltd, to develop a luxury £1.75M spa on the outskirts of Mold on the site of a derelict farm – a project that will create approximately 40 new jobs.