The successful business growth and expansion of OPCO is attributed to a strong relationship based approach. The firm’s business model is therefore only successful when it is committed to superior performance at every level of the organisation, and clients trust the firm to guard their interests as its own. This trust comes when the firm’s employees consistently identify, address, and satisfy client business and project needs. This fundamental trait of the business model drives decision-making and strategic initiatives. It also indicates what makes the firm unique and what is considered critical to the success of the business. This value system is evidence of OPCO’s commitment to meeting people’s needs whether client, employee, commercial partner or shareholders.