London Theatre Direct

Origins

Started by company directors Francis Hellyer and Emmanuel Ciolfi, Francis had a background in theatre and web design and Emmanuel had been working for both the ticketing and hotel industries. It was a perfect match and the two have seen the company grow from strength to strength. Difficulties included trying to break into an already competitive and closed market place.

Success Factor

The key factors for behind the growth of the business include offering good quality, competitively priced products, ensuring the company stays ahead of the game in a competitive, expanding and ever changing marketplace, and fully embracing the marketing and promotional advantages of the Internet as the main point of sale.

The Future

London Theatre Direct have recently expanded its operation by opening a call centre in Prague with the aim of increasing the efficiency of the business and expanding into other related business.