The founding Director, Howard Ross, has over twenty years experience in the finance industry. Mark Crook, Sales Director, also has a vastly experienced vendor leasing background. Together, they have sought to create a one-stop shop for asset funding in Wales and the West. Constant reinvestment into the business, particularly in technology, has allowed sustained growth from the early years. Whilst one of the many challenges faced as a growing company in a fast moving economy is recruitment to a specialised industry, HHF’s growth has occurred primarily through the internal drive of the organisation without external support.