There are high barriers to entry for new supply businesses and, five years after the market was opened to competition, the number of new entrant supply businesses can be counted on the fingers of one hand. The main barrier is the amount of ‘up front’ cash required for investment in IT systems and the bonds or security deposits payable to generators and distribution companies. These companies insist on cash deposits being placed with them and will not allow suppliers to trade if not. Economy Power tried to obtain £1million from a venture capitalist prior to trading but was turned down because, in their opinion, the firm was too risky! The directors of the company financed the company with little assistance from banks and lack of cash was the overwhelming challenge faced during the start-up phase of the business. As the business grew, many banks across the UK were contacted to attempt to agree a working capital facility, but without success. Ironically, the directors were put into contact with the Bank of Wales, only 600 yards from their offices. Whilst most banks felt unable to offer the firm any facility, the Bank of Wales offered Economy Power a £1.5 million facility, which has helped to grow the business. In 2003, the bank provided the company with an increased facility designed to enable the company to grow further and this was followed by another increase in 2004.