Shropshire Leisure

Origins

The premises were built and company run by local builder and the garden centre commenced trading in march 1998 and was expanded in July 2000 with the opening of pub/restaurant/playden and the motel. The main challenge at start-up was how to market the new ventures – being a private company with no brand name, no national booking system for motel. There were also issues in recruiting quality staff (especially due to lack of public transport from rural areas) and no trade credit as a new company

Success Factor

The three main factors for Shropshire Leisure’s success are an excellent reputation due to quality products at reasonable prices, knowledgeable staff due to regular training and continued investment by the owner.

The Future

Within the Garden Centre, there are plans to expand the sales area to 8000 sq ft by next spring, invest in new stock/control and point of sale system and develop new sales lines such as farm shop, outdoor pursuits and specialist clothing. The Motel will develop a new booking system (linked to the pub and restaurant) and increase the number of rooms by 20. The business is also considering putting a leisure centre on-site. Finally, the pub/restaurant will look to increase trade through using its function rooms for weddings and conferences and install a new point of sale system to the motel.