The Chairman (UK) Ltd

Origins

The company was established to import furniture and sell it on to one main customer. The major challenge at start-up was the ability to diversify product ranges and sell them on successfully to more customers.

Success Factor

The main factors that have resulted in the growth of the business are sales to the right customer base, buying the right products at the right price, and, most importantly, offering the services that customers actually want and not what the company think they want.

The Future

The future plans for the business involve diversifying its product range and extending its customer base.