Celtic Catering Partnership

Origins

Stephen Williams had been employed by the largest contract caterer in the region for ten years when the directors decided to sell the company to an Irish firm. This left a gap within the market within South Wales and, given his background and contacts with existing clients, Stephen decided to form his own company to gives Wales its own identity in this market-place. There were no major challenges within the first year and, as a company, CCP was able to achieve its goals within the business plan.

Success Factor

The company has grown exponentially in the first three years of trading, due primarily to the director’s excellent knowledge of the food industry and good management practices. To sustain this growth pattern requires strategic marketing to align the company in a position to penetrate further the market of its main competitors. In addition, limited Welsh competition within the market sector and a number of former clients looking for a welsh company to manage their services has also helped the fortunes of Celtic Catering

The Future

Celtic Catering plans to expand its operations along the M4 and M5 corridors, with offices to be opened in Bristol and Swindon next year. The firm also plans to launch two new divisions of the company within the next twelve months offering services to clients that are not already managed by Celtic Catering Partnership Ltd.