Origins

Realising the need for certain technical services within Wales that were only being catered for by companies outside of Wales, Richard Baker returned home in 1995 to establish Sequence Ltd with a creative crew of graduates. Initially the company’s core business strengths were in network and data communications, and it has grown to become Wales’ largest independent complex web design, development and hosting agency.

Success Factor

The firm has managed to retain a competitive edge by carefully selecting a niche and remaining ahead of the field in its area of expertise. The company’s growth can be attributed to a number of other factors including continual reinvestment in the company’s technical infrastructure, strong commitment to personal development and training, and quality assurance and project management procedures to ensure client satisfaction.

The Future

In 2001, the company, which empowers clients to manage the content of their own websites without the need for technical knowledge, joined Wales Fast Growth 50 at number 13 and was listed as one of the UK’s top 50 web design agencies by Marketing Magazine. Also following the success of the firm, Richard Baker has been twice nominated for the Young Achiever award at the Business in Wales Awards. Sequence consistently reinvents itself and improves internal procedures and systems, project management, accounts and the technical infrastructure – the backbone of the company and has seen year on year growth since its formation. "Our business is to provide the back room services such as design, hosting, programming and marketing – to enable clients’ Internet ideas to become a successful reality." explains Richard. Sequence’s breadth of experience and depth of knowledge continues to keep them at the leading edge of database development, often using it to good effect in developing bilingual and multilingual websites. This increases the export potential of its services and has left the company well placed to provide European and Worldwide web applications. Sequence has long been a leader in the provision of web-based database integration in the UK, having been one of the first companies of its kind to use live streaming media technology and has also won plaudits from the Welsh Language Board for its bilingual web design. Richard adds: "Sequence is a true ‘full service agency’ as such, we pride ourselves in being able to work with a client throughout a project life cycle – from nurturing the creative concept through to ongoing system maintenance and development"