Kitchen Delight Ltd

Origins

Kitchen Delight was started following closure of another kitchen company for whom Norman Heath was Branch Designer/Manager. The main problems at start-up included lack of capital for set-up costs and a difficulty in finding suitable premises. There was also a time factor and the need to open quickly to take advantage of gap in market.

Success Factor

The main success factors are a total commitment to quality of service, an ability to design and provide complete service, the volume of Business from customer referrals, and the firm’s friendly way of selling

The Future

The plans include consolidating existing operation during 2003, increasing market share of upper end products, and achieving £1million turnover by 2004. The firm has entered for the ‘Queen’s Award for enterprise 2002/03. The business uses computer aided design and internet advertising generates 5-10% of business.