Equinox

Origins

Equinox Creative was formed in June 2001 and is headed up by Creative Director, Derek Lawton and Sales & Marketing Director, Gail Kan, with Eryl W. Jones as Managing Director. Their provision of high quality marketing concepts and designs, in traditional and digital media skills, covers the full spectrum from corporate identity creation through to multimedia, exhibition design and print. The addition of Equinox Creative under the umbrella of Equinox Communications Group provides exciting opportunities on offer to their respective client bases, and the range of new businesses they are able to attract.

Success Factor

Equinox Creative’s aim is to offer a unique blend of innovation and commercial realism with creative excellence. The team has 25 years graphic development experience and a national reputation within the business and private sector, helping clients to translate their ideas into marketable solutions. The creative team has already made an impact by winning private and public sector business from organisations and companies such as Finance Wales, ELWa, Acorn Recruitment, Celtic Manor Resort, SolarGen Solutions, WDA and Chronos Technology.

The Future

Equinox PR has built upon its past successes, consolidating its efforts by providing support for long-term strategic projects, in-house communications, short-term projects and campaigns. As a firm advocate of the importance of good regional media relations within a wider UK context, Equinox enjoys many household names on its client list including Westbury Homes, Mazda, Specsavers Opticians, Railtrack and First Great Western. Drawing on its own business experience, Equinox also champions the value of PR to new and emerging SMEs in Wales, with specific programmes designed to boost awareness and visibility within their key market areas. As part of its continued effort to promote effective communications for companies throughout Wales and beyond, Equinox also prides itself on offering high quality media training and communication expertise to company spokesmen and women. Calling upon media expertise from both in-front and behind the camera, the team of Equinox media training specialists, which include radio, TV and newspaper journalists, offer an in-depth insight into interview techniques and the media. Equinox, as a group of communication companies, continues to expand its services by maintaining a flexible approach to growth and an ability to adapt to changing market forces, allowing it to offer clients a wide range of skills and communication services. "Equinox has once again seen continued growth during the year and has always considered itself to be a major force in the public relations, marketing and creative industry in Wales," says Group Managing Director, Eryl W. Jones. "We have a strong team of committed individuals with extensive experience and knowledge in their fields which means we can offer a multi-faceted approach to all client needs. The Equinox Communications Group will continue to grow and evolve through expansion, adapting to changing market forces". Equinox’s ability to represent a varied range of clients means that the team of twelve professionals is equally at home managing staff communications for 1000-strong workforces, organising roadshows and exhibitions, providing press office support, managing the media in times of crisis, running consumer campaigns or producing newsletters and corporate communications.